Your Canadian direct mail resource
WHAT IS BULK MAIL?
Quantities of 1,000 or more addressed advertising items mailed to Canadian addresses with a valid postal code qualify for reduced postage rates in Canada.|
Depending on the message you are sending out, the design and weight of the mailer and the distribution density of your list, there is a range of postage rates for addressed admail shown below with links to the Canada Post website.
Addressed Admail - Advertising promoting a product or service or to solicit donations. Addressed Admail postage rates.
• postcards, cards
Addressed Admail Postal Options
Presort (most economical for mailings over 1,000 pieces). Special SERP certified software is required to sort your postal codes and calculate the postage. Bundling and delivery codes are assigned and enable the mail to be "prepped".
Machineable option eliminates the postal code sort and bundling processes, however, design, size, weight and thickness factors play a more important role as does placement of the address. If you mail between 1,000 and 5,000 pieces, the machineable option may be less expensive. The postal code area must be free from graphics and the printed address or label should be straight. The mail will be processed like first class mail going through the scanning machines at the post office.
What does not qualify for Addressed Admail? Invoices, statements, market research, surveys, newsletters that are paid subscriptions or that present news or opinions.
Dimensional Admail - Advertising material that is thicker than ¾" promoting your product or service. Types of promotional material in this category are boxes, videos and samples.
Dimensional Addressed Admail postage rates
Publications - Newspapers, magazines and newsletters containing information of interest as opposed to an advertising newsletter.
Publications mail postage rates
Catalogues - Bound printed matter designed to sell or promote products or services. Minimum volume 1,000. Dimensional Addressed Admail postage rates
Business Reply Mail - Card or envelope that is used by your prospects or customers to reply to you with their order, donation or other type of response. You pay an annual fee plus postage on items mailed back to you and there is no minimum.
Business Reply Mail rates
Unaddressed Admail - A database is NOT used in this category. Delivery is determined by choosing a postal area in Canada as opposed to a specific address. Volume depends on number of houses or businesses in a chosen area, therefore the 1,000 minimum does not apply. Types of advertising material in this category are flyers, brochures, samples. Effective January 12, 2009, there is a basic rate to residential and a premium rate to businesses.
Unaddressed Admail postage rates
Postal Indicia - An indicia does the job of a postage stamp
except it is printed on the envelope or self mailer and must be printed on your mailpiece if it weighs over 50 grams. Canada Post has recently
changed several of them. Link to all postal indicias.
Below is a sample of the Addressed Admail indicia.
The word "Bulk" has been eliminated from meter machine imprints and is replaced with "Addressed Admail". The meter imprint is allowable for a weight of up to 50 grams only. Old postage meters are being phased out and by December 31, 2006 every old meter was replaced. The new digital meters print a barcode in the postal area. Contact us for more information before you sign a new lease.Address Accuracy
To receive the reduced postage rate for mailings of 1,000 or more, every list will go through a computer process to verify that the addresses are deliverable. What may look like a correct address may not be true when compared against the monthly Canada Post master list of all addresses in Canada. After the comparison, an accuracy report is generated and it must show a 95% rate of accuracy to qualify for the reduced postage rates. Otherwise, a penalty of 5 cents will be added to each address on top of the postage for the percentage of records below 95%.
Ignoring the quality and accuracy of address data (street, city, province/state and postal/zip code) will damage your marketing results and increase your costs. Read our FREE report on How Accurate is Your List?
Here is a list of the provinces and the 2 letter designations.
NL - Newfoundland & Labrador
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